Wednesday, 18 December 2013
Pitch Reflection
Our pitch was done on Friday 6th December in the afternoon. The pitch was finished successfully without any hesitation that would effect the presentation. From the feedback which was received, we acknowledged that our idea for the advert was actually quite strong as the teacher praised it as being quite thoughtful and creative. In our pitch me and my partner ensures that we provided enough information so that everything that will happen will be acknowledged by the teacher, it was a good aspect to provide information about what will happen in most of the shots throughout the advert so that if there was something wrong the teacher could have let us know and told us on what to improve when we made the final product.
From the feedback we found out from the teacher that the casting was good however we also needed an aspect in the advert that would show that it is also trying to appeal to the loyal target audience meaning the older generation of people who still buy the Time Out chocolate at present time. Me and my partner acted on this and then decided that we will add another actor into the advertisement so now there will be three main characters, the thirds character will be an older man and we have decided to have him at the beginning of the advert as he will be the referee of the race that will take place between the two other actors who are teenagers.
Our idea for the advert is going to be about two completely different teenagers who compete against each other to get a Time Out chocolate bar, one of the teenagers will be a white, athletic teen and the other is going to be a black, overweight teen. It is going to start off with the elderly man as the referee and he will place the chocolate on a table, it will be set in Valentines Park, he will then count from 3 to 1 and the two teens will start competing to see who gets to the chocolate first. We have decided to put in as many close ups and long shots as possible and this is to show the setting in a positive way and also show many closer things such as facial expressions and body language.
From the feedback we found out from the teacher that the casting was good however we also needed an aspect in the advert that would show that it is also trying to appeal to the loyal target audience meaning the older generation of people who still buy the Time Out chocolate at present time. Me and my partner acted on this and then decided that we will add another actor into the advertisement so now there will be three main characters, the thirds character will be an older man and we have decided to have him at the beginning of the advert as he will be the referee of the race that will take place between the two other actors who are teenagers.
Our idea for the advert is going to be about two completely different teenagers who compete against each other to get a Time Out chocolate bar, one of the teenagers will be a white, athletic teen and the other is going to be a black, overweight teen. It is going to start off with the elderly man as the referee and he will place the chocolate on a table, it will be set in Valentines Park, he will then count from 3 to 1 and the two teens will start competing to see who gets to the chocolate first. We have decided to put in as many close ups and long shots as possible and this is to show the setting in a positive way and also show many closer things such as facial expressions and body language.
Reccie
Valentines park
This is our final location to film, we have chosen this location as it was the most sufficient place for us to film and it was right as it suited the content which we were initially going to contain in our advert. Below in the picture we see a circular pathway which is perfect to contain the chocolate bar in the middle of it. We chose this location as it is not very close to our area and decided that it would be the perfect place as it is the best park around the certain areas. We will have to be prepared before we go to the location as we will need to know beforehand where there is any event going on in the park which would stop us from filming on the day.
Transport
We will travel to the location by bus
It will take about 23 mins by bus to get there
Walking there will take about 33 minutes
The direction to get to the park is to take the 364 bus from Percy road the bus will stop at Perth road from there will will walk to the park takes 23 mins there and back
If this plan doesn't work out then we will film at good mayes park the distance from our homes seems to be shorter
Transport
The bus will take 14 mins and will stop at Goodmayes primary school and from there we will have to walk to the park 364 there and back
Friday, 13 December 2013
Tuesday, 10 December 2013
Styles and Forms
Form
Realist Narrative
Realist narrative adverts are the adverts that contain a real life narrative to communicate with the audience. I have chosen my advert very carefully as it is a real life situation. It is an advert that is about a car crash which happens quite regularly. It starts off at 0:09 with a boy and a girl together romancing on a wall and out of nowhere a car crash occurs at 0:14 and the car smashes into the boy and he dies and the fire brigades appear and start putting clothes over the dead bodies.
Anti-Realist Narrative
Anti realistic adverts are the adverts which are not seen as usual everyday adverts, they are normally adverts which contain narratives which are not real
Animation
There are adverts which contain animation, this is add more of a pleasant feel to advert as it is trying to appeal to the audience. Normally animated adverts are used to appeal to a younger target audience because children normally like animated shows as kids. The advert that I have chosen is a Kit Kat advert and it was animated so I chose it carefully, I chose it because I felt that it appealed to children but also adults, the reason for this is because in the advert, the animated characters are wearing shirts and suits and adults are associated with work.
Documentary
Documentary adverts are adverts which provide information about something to the audience, normally it is about a specific product, they provide information so that the audience can acknowledge most of what is needed to know about the specific product. The advert which I have chosen is about the Renault Megane and it starts off with a voice over saying "Recently a Frenchman went to an English town to investigate" which shows us straight away that the advert is going to contain information as the word Investigate was used.
Talking Heads
Talking heads adverts are the adverts have a person providing the audience information throughout the advert about a specific product that the advert is based on.
Stand Alone
Stand Alone adverts are when there is just one advert on its own about the business, by being on its own it means that there are no series of adverts meaning there won't be another advert about the same product in the same type of way.
Series
Series adverts are ones that contain many different adverts about a product. The one that I have chosen is about BT Infinity and there were many adverts in the series on this specific product as it was about a boy which moves into a new flat. There were roughly about 3 adverts in this series as it went from him growing up. It also contains another actor who is from some of the previous adverts. At 0:14 the mum says "Where's my baby gone" to show that the boy has grown up from the past adverts.
Styles
Humorous
For this style, the chosen subject is humour. Humour is important in an advert as it brightens the mood of the audience watching it from home, adverts that contain humour normally appeal to most audiences as it captivates them all to laugh along. The advert which I have chosen was very humorous in my opinion as it is about reflections it starts off with a close up of a man walking on the road and he comes across a mirror on the wall and it is a reflection of a young child and it shocks the man as he even goes to a car window at 0:08 to see if he is himself however it shows the reflection of a kid and then many people walk past to be shocked and then start dancing with their child reflections.
Surreal
Adverts that contain surrealism are adverts that captivate the audience and surprise them by showing things that you wouldn't normally see in real life and this is normally done by using special effects and cgi. The advert which I have chosen is an advert promoting a Toyota car. It starts off with a man running on the road and he notices the car on the land on its own with no driver as it is parked up. He tries to touch the car at 0:13 and then the car magically falls over as it looked like it turned into a cardboard car, then out of nowhere at 0:15 a giant creature appears from the water and snatches the man and drags him into the water. This advert can be seen as surreal as it is not something the audience sees in everyday life as it is unrealistic.
Dramatic
Dramatic adverts are adverts which build tension throughout the ad, it could either be done at the beginning or middle or the end however it will maintain the tension to captivate the audience. The music also normally effects the tension used in an advert, this is because when it is slow music which contains drums and gripping music it is used to effect the tension to the audience.
Parody
Adverts which are parody are adverts which normally contain a lot of humour, the humour is normally shown by spoofing other media texts. The spoofing is normally done by copying other texts in more of a humorous way
Realist Narrative
Realist narrative adverts are the adverts that contain a real life narrative to communicate with the audience. I have chosen my advert very carefully as it is a real life situation. It is an advert that is about a car crash which happens quite regularly. It starts off at 0:09 with a boy and a girl together romancing on a wall and out of nowhere a car crash occurs at 0:14 and the car smashes into the boy and he dies and the fire brigades appear and start putting clothes over the dead bodies.
Anti-Realist Narrative
Anti realistic adverts are the adverts which are not seen as usual everyday adverts, they are normally adverts which contain narratives which are not real
Animation
There are adverts which contain animation, this is add more of a pleasant feel to advert as it is trying to appeal to the audience. Normally animated adverts are used to appeal to a younger target audience because children normally like animated shows as kids. The advert that I have chosen is a Kit Kat advert and it was animated so I chose it carefully, I chose it because I felt that it appealed to children but also adults, the reason for this is because in the advert, the animated characters are wearing shirts and suits and adults are associated with work.
Documentary
Documentary adverts are adverts which provide information about something to the audience, normally it is about a specific product, they provide information so that the audience can acknowledge most of what is needed to know about the specific product. The advert which I have chosen is about the Renault Megane and it starts off with a voice over saying "Recently a Frenchman went to an English town to investigate" which shows us straight away that the advert is going to contain information as the word Investigate was used.
Talking Heads
Talking heads adverts are the adverts have a person providing the audience information throughout the advert about a specific product that the advert is based on.
Stand Alone
Stand Alone adverts are when there is just one advert on its own about the business, by being on its own it means that there are no series of adverts meaning there won't be another advert about the same product in the same type of way.
Series
Series adverts are ones that contain many different adverts about a product. The one that I have chosen is about BT Infinity and there were many adverts in the series on this specific product as it was about a boy which moves into a new flat. There were roughly about 3 adverts in this series as it went from him growing up. It also contains another actor who is from some of the previous adverts. At 0:14 the mum says "Where's my baby gone" to show that the boy has grown up from the past adverts.
Styles
Humorous
For this style, the chosen subject is humour. Humour is important in an advert as it brightens the mood of the audience watching it from home, adverts that contain humour normally appeal to most audiences as it captivates them all to laugh along. The advert which I have chosen was very humorous in my opinion as it is about reflections it starts off with a close up of a man walking on the road and he comes across a mirror on the wall and it is a reflection of a young child and it shocks the man as he even goes to a car window at 0:08 to see if he is himself however it shows the reflection of a kid and then many people walk past to be shocked and then start dancing with their child reflections.
Surreal
Adverts that contain surrealism are adverts that captivate the audience and surprise them by showing things that you wouldn't normally see in real life and this is normally done by using special effects and cgi. The advert which I have chosen is an advert promoting a Toyota car. It starts off with a man running on the road and he notices the car on the land on its own with no driver as it is parked up. He tries to touch the car at 0:13 and then the car magically falls over as it looked like it turned into a cardboard car, then out of nowhere at 0:15 a giant creature appears from the water and snatches the man and drags him into the water. This advert can be seen as surreal as it is not something the audience sees in everyday life as it is unrealistic.
Dramatic
Dramatic adverts are adverts which build tension throughout the ad, it could either be done at the beginning or middle or the end however it will maintain the tension to captivate the audience. The music also normally effects the tension used in an advert, this is because when it is slow music which contains drums and gripping music it is used to effect the tension to the audience.
Parody
Adverts which are parody are adverts which normally contain a lot of humour, the humour is normally shown by spoofing other media texts. The spoofing is normally done by copying other texts in more of a humorous way
Tuesday, 12 November 2013
Advertising Standards Authority
Advertising Standards Authority
What is the ASA and what is its role?
The adverting standards authority is an independent regulator of all of the advertisements that are shown in the media. Their role is to ensure that everything that is shown in the media in advertising terms is 'legal, decent, honest and truthful, to the benefit of consumers, business and society.'. The way they ensure all of this is possible is by receiving complaints, in these complaints they get thoughts from people who think that the advert that is shown may be not truthful to the audience meaning that it is giving the audience the incorrect information. The ASA company is funded by the advertisers which is done by an 'arm's length arrangement' which would enable the company to stay as independant as possible. The type of media text that ASA regulate fall between, radio and television commercials, banners, advertisements on the internet, newspaper and magazine advertisements and shopping channels.
What is the background?
From 1961, the ASA was introduced as commercials started broadcasting in 1955. They had an idea to make this because they felt that adverts should be as regulated as possible to make sure that it is at least watchable for the audience viewing the adverts at home. They made the ASA in 1961 so that they could act on all of the complaints that may come from the viewers by watching the adverts. In 1962 the CAP)Committee of Advertising Practice) was introduced as it was used to update the British Code of Advertising.
Legal Standing of ASA in relation to Ofcom? The ASA have a lot of power as they are the most reliable company as they took over all of the other independent regulators. They have a very good and important relationship with OFCOM, this relationship was made in 2004. OFCOM still have ownership of the Code however they share it with the ASA. What is the background?
From 1961, the ASA was introduced as commercials started broadcasting in 1955. They had an idea to make this because they felt that adverts should be as regulated as possible to make sure that it is at least watchable for the audience viewing the adverts at home. They made the ASA in 1961 so that they could act on all of the complaints that may come from the viewers by watching the adverts. In 1962 the CAP)Committee of Advertising Practice) was introduced as it was used to update the British Code of Advertising.
What are the procedures of the organisation?
When making a complaint the person will have to check if all of the things that they think is wrong with the advert matches the ASA requirements. You will need evidence for the complaint as you are making it. There are some main steps:
First you must check if the complaint matches the requirements of the ASA
You can either write online, or write a letter or even make a complaint by calling their telephone
They will then act by giving you someone that will handle your case
You can do it anonymously as they keep your details confidential
There will then be an investigation by the ASA as they will investigate the problem.
The ASA act on complaints by assessing them against the Advertising Codes. They say that they like to work by 'persuasion' meaning that the audience or the complaint maker will have to put in a lot of hard work and effort into making a complaint and they may have to do it more than once.
What are the key parts if the code governing food and soft drink advertising and children and advertising that you think will be important to bare in mind for your advert?
In my advert I will need to make sure that I spend a lot of time planning and this will be to ensure that I don't make the mistake of including aspects such as;
no profanity
no drugs
no sexual imagery
no nudity
no violence
no racism or bullying
I will also need to ensure that I don't include anything that will mislead the audience watching the advert as it will lead to the viewers gaining wrong thoughts which are not what is supposed to go through.
Sunday, 10 November 2013
Monday, 21 October 2013
Other Codes and Conventions
Shock/Surprise its audience:
There are adverts that cause a surprising or shocking feeling to the viewer that is watching the advert, these adverts tend to contain something that is disturbing and creates confusion to the viewer making them think about what they have just seen. When adverts contain these aspects it means that the advert has been successful in the task that they had which was the make the viewer shocking and surprised. The screenshot which I have placed below is a good example, it is a 'Think' advert which has a family playing guess the word and the word turns out to be 'tracks' when the girl is standing on a train track and we then hear a train approaching and the girl looks towards it in a quick motion and the advert finishes at 0:23. The impact that this would have on the audience would be that they would be very surprised by it and act in shock as it's not a type of advert that is normally shown on television.
Annoyingness/Catchiness:
Annoying and catchy adverts are the ones that are made to stick in the viewers head, they do this to make sure that the viewer always thinks about the advert as it was too catchy to not think about. This is what makes the advert stick out more than other adverts that are on television. The image below is from a 'FunkyPigeon' advert. Many people have claimed this advert is annoying because of the music that is being played as it is very catchy but high pitched.
Celebrity Endorsement:
There are occasionally adverts that are in the celebrity endorsement section, this is where the advert uses a famous celebrity to promote the product and this usually works in selling the product. The institutions think very carefully about the celebrities that they will have to use, for example, Muller Yogurt uses Nicole Scherzinger in their adverts as she is now very famous in England as she appears on the X Factor show every Saturday so the majority of the country will have the access to acknowledge her. By the audience seeing this, it would encourage them to buy this product as a celebrity is using it so they would want to as well. Her use in the advert will also appeal to women as she is regarded as a very beautiful woman in most women's eyes.
Music:
Music in an advert tends to be quite important because when music is used in an advert it turns out to lighten the mood of the audience watching, it gives the audience enjoyment whilst watching the advert. However when music is not used in an advert it creates the advert to seem quite dull and not enjoyable. Below I have placed an advert which is a singalong advert, I chose this because the singalong was a good thing to add in the advert because then the audience viewers at home can have an input and singalong to the music that is being played.
Strong message:
There are also adverts that are on television that give a strong message that should go through to the audience that are watching at home. These adverts normally try to make the audience feel sympathy and compassion to whatever is being shown. These messages are normally the ones that as a strong message it gives gives the audience advice and information about health issues and world problems. The example I have placed below is a binge drinking advert, it gives a message that says 'You wouldn't start a night like this so why end it that way?', this is a message that encourages people to know their limits with drinking alcohol and shouldn't go overboard.
Aspiration:
Aspiring adverts use aspects that inspire the audience and and make them want to improve their own lifestyle. It also makes them want to be like the person that is used in the advert for example, some adverts use celebrities to promote the product but it also motivates the audience sometimes as it will make the audience feel that they can do whatever the celebrity does if they buy the product. The advert I have used below is a Nike advert about jogging, the person they use for this advert is an overweight teenage boy and it shows him jogging for the whole minute of the video and the narrator in the video gives a message throughout the video that motivates people to go out into the real world and work hard as an overweight boy is doing it everyone can. As we see, the whole advert is placed in a wide shot, this was to show the whole scenery of the place where the advert is set.
Humour:
Some adverts are mostly based on the humour aspect and this is because they believe that humour is quite persuasive as it would put the audience in a pleasant mood and like whatever is being shown on the advert. I have chosen this advert as I thought it was very humorous, it contained a child in a store with his father and the child really wants a bag of crisps as it is evident from as soon as the advert starts, his father puts the crisps back on the shelf and then the kid puts it back in the trolley again, when the father puts it back for the last time the kid gets angry and starts screaming and causes ebarrassment throughout the whole store.
Animal Factor:
There are some adverts that use animals throughout their adverts,there are normally two reasons for this, either they want to create sympathy from the audience for the animals or they simply use animals in the advert for the sense of humour. For example in the Coco Pops adverts there is a cartoon monkey that always has 'COCO' written on its t-shirt. This monkey is used in these coco pops adverts to appeal to a younger target audience which is kids. The monkey appeals to them because it is small and does childish things like a child would.
Nostalgia:
Nostalgic adverts are the adverts which bring back memories to the audience viewing the ad. Many adverts that are nostalgic will tend to use old material such as old furniture which would bring back memories. The advert I have chosen is a very recent ad as it is promoting the new Playstation 4. It starts off showing the oldest playstation at the 0:08 mark and we can hear gaming sound effects from games like Tekken which are older fashioned. By seeing this the viewer will remember the time that they may have played a Tekken game on the sony playstation 1.
Intertextuality:
Intertextuality is when an advert contains a media text that refers to another media text. The advert that I have chosen is a Cadburys advert which is promoting their chocolate fingers, in the advert we see special effects as the fingers are talking and they have faces, as they are both talking they are making it a reference to another media text which is Dallas tv show
There are adverts that cause a surprising or shocking feeling to the viewer that is watching the advert, these adverts tend to contain something that is disturbing and creates confusion to the viewer making them think about what they have just seen. When adverts contain these aspects it means that the advert has been successful in the task that they had which was the make the viewer shocking and surprised. The screenshot which I have placed below is a good example, it is a 'Think' advert which has a family playing guess the word and the word turns out to be 'tracks' when the girl is standing on a train track and we then hear a train approaching and the girl looks towards it in a quick motion and the advert finishes at 0:23. The impact that this would have on the audience would be that they would be very surprised by it and act in shock as it's not a type of advert that is normally shown on television.
Annoyingness/Catchiness:
Annoying and catchy adverts are the ones that are made to stick in the viewers head, they do this to make sure that the viewer always thinks about the advert as it was too catchy to not think about. This is what makes the advert stick out more than other adverts that are on television. The image below is from a 'FunkyPigeon' advert. Many people have claimed this advert is annoying because of the music that is being played as it is very catchy but high pitched.
Celebrity Endorsement:
There are occasionally adverts that are in the celebrity endorsement section, this is where the advert uses a famous celebrity to promote the product and this usually works in selling the product. The institutions think very carefully about the celebrities that they will have to use, for example, Muller Yogurt uses Nicole Scherzinger in their adverts as she is now very famous in England as she appears on the X Factor show every Saturday so the majority of the country will have the access to acknowledge her. By the audience seeing this, it would encourage them to buy this product as a celebrity is using it so they would want to as well. Her use in the advert will also appeal to women as she is regarded as a very beautiful woman in most women's eyes.
Music in an advert tends to be quite important because when music is used in an advert it turns out to lighten the mood of the audience watching, it gives the audience enjoyment whilst watching the advert. However when music is not used in an advert it creates the advert to seem quite dull and not enjoyable. Below I have placed an advert which is a singalong advert, I chose this because the singalong was a good thing to add in the advert because then the audience viewers at home can have an input and singalong to the music that is being played.
Strong message:
There are also adverts that are on television that give a strong message that should go through to the audience that are watching at home. These adverts normally try to make the audience feel sympathy and compassion to whatever is being shown. These messages are normally the ones that as a strong message it gives gives the audience advice and information about health issues and world problems. The example I have placed below is a binge drinking advert, it gives a message that says 'You wouldn't start a night like this so why end it that way?', this is a message that encourages people to know their limits with drinking alcohol and shouldn't go overboard.
Aspiration:
Aspiring adverts use aspects that inspire the audience and and make them want to improve their own lifestyle. It also makes them want to be like the person that is used in the advert for example, some adverts use celebrities to promote the product but it also motivates the audience sometimes as it will make the audience feel that they can do whatever the celebrity does if they buy the product. The advert I have used below is a Nike advert about jogging, the person they use for this advert is an overweight teenage boy and it shows him jogging for the whole minute of the video and the narrator in the video gives a message throughout the video that motivates people to go out into the real world and work hard as an overweight boy is doing it everyone can. As we see, the whole advert is placed in a wide shot, this was to show the whole scenery of the place where the advert is set.
Humour:
Some adverts are mostly based on the humour aspect and this is because they believe that humour is quite persuasive as it would put the audience in a pleasant mood and like whatever is being shown on the advert. I have chosen this advert as I thought it was very humorous, it contained a child in a store with his father and the child really wants a bag of crisps as it is evident from as soon as the advert starts, his father puts the crisps back on the shelf and then the kid puts it back in the trolley again, when the father puts it back for the last time the kid gets angry and starts screaming and causes ebarrassment throughout the whole store.
Animal Factor:
There are some adverts that use animals throughout their adverts,there are normally two reasons for this, either they want to create sympathy from the audience for the animals or they simply use animals in the advert for the sense of humour. For example in the Coco Pops adverts there is a cartoon monkey that always has 'COCO' written on its t-shirt. This monkey is used in these coco pops adverts to appeal to a younger target audience which is kids. The monkey appeals to them because it is small and does childish things like a child would.
Nostalgia:
Nostalgic adverts are the adverts which bring back memories to the audience viewing the ad. Many adverts that are nostalgic will tend to use old material such as old furniture which would bring back memories. The advert I have chosen is a very recent ad as it is promoting the new Playstation 4. It starts off showing the oldest playstation at the 0:08 mark and we can hear gaming sound effects from games like Tekken which are older fashioned. By seeing this the viewer will remember the time that they may have played a Tekken game on the sony playstation 1.
Intertextuality:
Intertextuality is when an advert contains a media text that refers to another media text. The advert that I have chosen is a Cadburys advert which is promoting their chocolate fingers, in the advert we see special effects as the fingers are talking and they have faces, as they are both talking they are making it a reference to another media text which is Dallas tv show
Friday, 18 October 2013
Advert Techniques and Associations
Advert Techniques and Associations
This is an advertisement for Coors Light beer which is an American beer that is also available in the UK. The advert contains Jean Claude Van Damme as he starts off the advert saying "Hello, yes I'm Van Damme". JCVD is very well known for his fighting movies, this is where is gets interesting because in the advert he is very calm and doesn't come across as a violent person at all so this connotes to us that the advert is trying to make it appeal to a bigger target audience and not only fighting fans. The target audience for this advert would be anyone from the age 18 and over as that is the age you are legal to consume alcohol, it would also appeal to bear drinkers as Van wants the audience to buy it buy saying 'The worlds most refreshing beer' at the 39th second. The advert offers the audience humour and also some aspiration as there are some funny things that he says and he is a macho man and the audience may want to be like him.
Overt Message:
Overt message adverts are the commercials that have a clear meaning behind the advert which is easily visible and identifiable to the audience that is watching. They are used to make the message seem obvious to the audience so that they know what is being portrayed. The video I have placed below is a commercial on Starburst sweets, it starts off with a man with the sweets in his hands telling his friend 'Have you tried these new berries and cream Starburst?', then as his friend looks at him another man dressed as something from the Lord of the Rings comes into play and says 'Sorry what did you say, berries and?' and then the first man says 'Cream' and as he says that the man dressed up squeals and starts singing a song which contain the words 'Berries and Cream Berries and Cream' and also does dance moves by jumping up in the air kicking his legs, this advert is very catchy and the simple message behind it was to buy the new Starburst Berries and Cream sweets.
Hidden Messages:
There are some adverts that tend to contain a hidden message which the audience does not know about, it is also make the audience think about the product and think about what wasn't mentioned in the add that would also be important. The advert that I have placed below is an Oikos Greek Yogurt television commercial that wants to sell the product to mostly a target audience of women as there is a woman as the main character that comes in to the aeroplane with a muffin and she notices John Stamos sitting next to her with the yogurt and he is consuming it. As the woman says 'it's too good to be true' John gives us the benefits of this product by saying that the yogurt is 'not fat' and we later learn that it contains 2x protein than other yogurts at 0:20. However what is hidden is the fact that we don't know if this product is mostly for women or men as we see it evolves around making the woman want the yogurt however when another passenger at 0:25 says that he wants an Oikos the advert finishes leaving us confused as to whether it is mostly good for men or women.
Emotional Response: (Compassion/Concern)
Some adverts are made to make the audience have an emotional response to whatever is being shown, this is to put a big effect on them that provokes care. The advert that I have used is the 'Talk to Frank Cocaine' commercial. This advert was very good as it provides the audience information about how dangerous Cocaine really is. Throughout the advert it shows aspects that are concerning about using the drug such as at 0:46 we see that after sniffing cocaine it has resulted in the man have a bloody nose. This advert doesn't contain sad and dull music and this is surprising as compassion and concern adverts usually do tend to use sad and dull music to make the audience feel sympathy for the people that are being shown, however this advert is more of an informative advert that wants to let the audience acknowledge the dangers of using the drug and not feel sorry for the people who use drugs.
Emotional Response:(Solution to Problem)
There are some adverts are made to give the audience watching a solution to the problem that they are currently undergoing with. These adverts are usually made for products and accidents. The advert I have placed below is for 'Injury Lawyers 4u' and this advert shows a man giving information about what this company is all about and he mentions right at the end that the people will receive 100% compensation and this would appeal a lot to the audience watching and the main important part of it is that they want the audience to call in and claim to the company.
Monday, 14 October 2013
Codes and Conventions
Codes and Conventions of advertisements:
Camera Angle and Shot
This is a Kit Kat advert that was shown on television quite recently, the focus on this advert will be the camera angle and shots used. As we see when the advert starts it is based on an advertisement board that is placed on the pavements around a city. As that is the main aspect the camera needed to ensure that it covered a lot of what is going on. We see there are a lot of long shots and a lot of close ups such as at 0:25 we see a close of the advertisement board and see that it reads 'The person have a break on this seat at 13:07 hrs on 14-09-2013 will win the new Nexus 7 tablet.', this sign encouraged a lot of passerby's to stay on the seat for many hours of the day as we see at 0:36 as a long shot travels through night and day.
SFX
Adverts which contain special effects are the adverts which tend to be memorable for the audience. As they include special effects it adds enjoyment to the audiences viewing. The advert which I chose was perfect in my opinion to demonstrate how special effects are used in adverts. The advert is promoting a new Kia car and it starts off with the car driving in the mountains, at 0:09 we see a helicopter appear in the air with a long shot then a close up of the person that is piloting the copter. It then shoots out a rocket instantly and it sticks to the car and the helicopter picks the car up from the road and it is all now happening in mid air. The man then jumps out of the car and into the water then at 0:26 we see a large figure appear from the water and it has a humanly body shap but it made out of water, it then hits the helicopter and holds the car and sends it up into a spaceship at 0:35 and it flies away to mars where there are many aliens showns a few seconds after. This advert must have really appealed to the audience as it was very good as it contained a great amount of special effects that would have made it enjoyable for the audience.
Lighting
Lighting in an advert is extremely important as it is an aspect that sets the mood for the whole advert, for example, if the lighting was dark it would emphasise a scary or sad mood to the audience and if the lighting was bright it would emphasise a happy and bright mood to the audience. I thought carefully about chosing my advert which I would decide to use, I saw many adverts and this Vodacom advert stuck out to me and the reason for this is because I noticed that the lighting in the advert always reflected on the actors moods, it was sunny in the advert until the 23rd second and throughout this time every actor had a smile on their faces. Then after 0:23 it turned to night time, however even though the sky was dark it couldn't stop them for having a good time as they all still had many many lights on and were all dancing. The fireworks at 0:44 really emphasised the mood as it brought a lot of light to the shots.
Camera Angle and Shot
This is a Kit Kat advert that was shown on television quite recently, the focus on this advert will be the camera angle and shots used. As we see when the advert starts it is based on an advertisement board that is placed on the pavements around a city. As that is the main aspect the camera needed to ensure that it covered a lot of what is going on. We see there are a lot of long shots and a lot of close ups such as at 0:25 we see a close of the advertisement board and see that it reads 'The person have a break on this seat at 13:07 hrs on 14-09-2013 will win the new Nexus 7 tablet.', this sign encouraged a lot of passerby's to stay on the seat for many hours of the day as we see at 0:36 as a long shot travels through night and day.
SFX
Adverts which contain special effects are the adverts which tend to be memorable for the audience. As they include special effects it adds enjoyment to the audiences viewing. The advert which I chose was perfect in my opinion to demonstrate how special effects are used in adverts. The advert is promoting a new Kia car and it starts off with the car driving in the mountains, at 0:09 we see a helicopter appear in the air with a long shot then a close up of the person that is piloting the copter. It then shoots out a rocket instantly and it sticks to the car and the helicopter picks the car up from the road and it is all now happening in mid air. The man then jumps out of the car and into the water then at 0:26 we see a large figure appear from the water and it has a humanly body shap but it made out of water, it then hits the helicopter and holds the car and sends it up into a spaceship at 0:35 and it flies away to mars where there are many aliens showns a few seconds after. This advert must have really appealed to the audience as it was very good as it contained a great amount of special effects that would have made it enjoyable for the audience.
Lighting
Lighting in an advert is extremely important as it is an aspect that sets the mood for the whole advert, for example, if the lighting was dark it would emphasise a scary or sad mood to the audience and if the lighting was bright it would emphasise a happy and bright mood to the audience. I thought carefully about chosing my advert which I would decide to use, I saw many adverts and this Vodacom advert stuck out to me and the reason for this is because I noticed that the lighting in the advert always reflected on the actors moods, it was sunny in the advert until the 23rd second and throughout this time every actor had a smile on their faces. Then after 0:23 it turned to night time, however even though the sky was dark it couldn't stop them for having a good time as they all still had many many lights on and were all dancing. The fireworks at 0:44 really emphasised the mood as it brought a lot of light to the shots.
Friday, 11 October 2013
Characteristics of Advertising
In this piece of work, I will talk about the 5 main characteristics of a television advertising:
Benefits Offered - How will the product improve the audiences life?
Advantages over similar products - Why you should buy this product over its competitors
USP - What this product has that no other product in the product has
Lifestyle Appeal - How this product will either compliment or enhance the audiences lifestyle
Brand Identity - How does the advert position the brand being advertised
Sainsbury's
This advert was for the summer foods that are available in summertime. 'It's summer, don't just eat food, taste it' is one of the lines that Jamie Oliver says towards the end of the advert, this was a very good line that was used as he is trying to say that now that it is summertime everyone should make the most out of the meals that they get from Sainsbury's. The food that is offered in the advert which is beef would appeal more to a British audience as Jamie says 'British beef burger' at the 18th second mark of the video. Hearing this the audience will be pleased as they will know that the food is from the country they are living in and no from somewhere abroad in which they might not trust. The advantages that this product has that not many other competitors may have is that this beef burger contains '100 percent beef', as the audience will watch this, they will feel that this place will be very reliable to get a full beef burger to the best standard possible. At the 10th second of the video, Jamie says 'Sainsbury's think everything should taste amazing' which helps the brand identity as he is trying to connote that the burger is amazing as the store would only sell the best standard of food possible. For lifestyle appeal, As he says 'Let's really get the most out of all that time with the kids, get the most out of being out, and enjoy the lovely long days' this shows that all of this would only be possible by having the Sainsbury's food.
Haribo
This a confectionery food advert for Haribo starmix sweets which are a variety of different shapes and sizes which would appeal to many children. That would be its unique selling point as it is full of different varieties and are appealing to the target audience which is children. 'The evidence is clear, haribos is just too good, is a line that the little girl says after the experiments are done, this shows that the experiment was successful as it turned out that the sweets are just too irresistible to little kids. The advantages over other similar products is that these sweets have the most taste and texture and this is proven when they are ticked on the chalkboard in the 30th second in the background. This may change childrens lifestyles as it would maybe teach them to resist or let them resist sweets.
Benefits Offered - How will the product improve the audiences life?
Advantages over similar products - Why you should buy this product over its competitors
USP - What this product has that no other product in the product has
Lifestyle Appeal - How this product will either compliment or enhance the audiences lifestyle
Brand Identity - How does the advert position the brand being advertised
Sainsbury's
This advert was for the summer foods that are available in summertime. 'It's summer, don't just eat food, taste it' is one of the lines that Jamie Oliver says towards the end of the advert, this was a very good line that was used as he is trying to say that now that it is summertime everyone should make the most out of the meals that they get from Sainsbury's. The food that is offered in the advert which is beef would appeal more to a British audience as Jamie says 'British beef burger' at the 18th second mark of the video. Hearing this the audience will be pleased as they will know that the food is from the country they are living in and no from somewhere abroad in which they might not trust. The advantages that this product has that not many other competitors may have is that this beef burger contains '100 percent beef', as the audience will watch this, they will feel that this place will be very reliable to get a full beef burger to the best standard possible. At the 10th second of the video, Jamie says 'Sainsbury's think everything should taste amazing' which helps the brand identity as he is trying to connote that the burger is amazing as the store would only sell the best standard of food possible. For lifestyle appeal, As he says 'Let's really get the most out of all that time with the kids, get the most out of being out, and enjoy the lovely long days' this shows that all of this would only be possible by having the Sainsbury's food.
Haribo
This a confectionery food advert for Haribo starmix sweets which are a variety of different shapes and sizes which would appeal to many children. That would be its unique selling point as it is full of different varieties and are appealing to the target audience which is children. 'The evidence is clear, haribos is just too good, is a line that the little girl says after the experiments are done, this shows that the experiment was successful as it turned out that the sweets are just too irresistible to little kids. The advantages over other similar products is that these sweets have the most taste and texture and this is proven when they are ticked on the chalkboard in the 30th second in the background. This may change childrens lifestyles as it would maybe teach them to resist or let them resist sweets.
Wednesday, 9 October 2013
Tuesday, 10 September 2013
Monday, 9 September 2013
Memorable Television Adverts
One of the most memorable television adverts would have to be the Dairy Milk Gorilla ad. The reason for this is because it came out so many years ago however it still remains freshly memorable to me. As the video starts we hear the famous song by Phil Collins 'In The Air Tonight' and we see a gorilla appear on the screen as it is on a close up of its face. We see a few expressions on its face from the start as it gives a close up to his nose making it looking like he is sniffing. From the 50th second the shot starts zooming out and the gorilla clicks his neck and all of a sudden starts playing the drums. As it is already known, Phil was a great drummer and the people who made the advert may have wanted to make it look like it was also inspired by the man himself by making a gorilla play the drums.
This advert was also very memorable. It is relatively new however I feel as if people will remember this advert for the future to come. It starts off with a sort of macho looking man wearing only boxer shorts and as he is walking we can see that some people are beginning to stare at him and as he is walking near a girl he slants his shoulder down towards her in a motion and then he travels off the shot for a moment and comes back with a whiskey glass in his hand. What makes this ad memorable for is how the man is so calm and is walking around as if he has no worry in the world.
What's memorable about this ad is the 'zingy' toy. It is a computerised toy in the ad and does many movements throughout the advert. We see that it is made to look as if it is a human as it is doing realistic things such as using a hairdryer and ironing clothes on the 21st second. From this advert the company have started making real zingy toys for customers to purchase.
This advert for me was quite memorable as it was christmas based. As everyone knows Christmas is a very auspitious aucation and it is known as a time of happiness. This advert contradicts that though as it is about a snowman with a snowgirl, as the advert goes on she leaves and we see that the snowman starts getting sad whilst the occasion of christmas is going. After many days going on the snowman comes back into contact with the snowgirl at the end and they are both happy once again.
This advert is also one of the most memorable adverts I have seen in my time. It was made to perfection to promote a Honda car. As we see here are so many things that take place in this 2 minute advertisement, the camera manages to pan through the whole process, there are all pieces of the cars interior and exteriors sections that all meet each other and end up making it look as if they have all met each other to make the car by the end of the video. After doing some research I found out that it took the producers 9 months before they had even started filming the advert to plan and test the equipment so we can clearly tell that a lot of thought and effort had gone into making this ad.
I believe that this advert will be memorable to pretty much every person living in the UK that has access to a television. It is about two or three years old and I'm sure that not many people have forgotten about it. It was an advert to promote the company 'Go Compare', the producers must have thought they need something fresh out the box that will stick in the audiences minds and they surely produced something that did. However it was done in the worst possible way whatsoever as they had an opera singer to just hit high notes throughout the advert which definitely annoyed many people and still does.
This advert for 'Compare The Market' was also memorable to me. As the producers wanted to promote their business by having a good idea which was fresh outside the box they decided on making a computerized meerkat. This worked off quite well in my opinion as it wasn't as annoying as the Go Compare man. The computerized meerkat has a french accent which would work to stick in to the audiences' minds. The techincal strenghts of this ad were that they were many cuts between the shots which didn't make it look boring at all.
This 'Barclay Card' advert is a very memorable advert as there is something very creative to promote the Card. As we see a man go into his apartment elevator he jumps onto a rollercoaster seat, from there the journey begins, he goes on a rollercoaster ride around his whole city and there are many different type of camera shots to enhance as he is travelling such as zooms and long shots to show the whole scenery. To promote the card we see the rollercoaster make a little stop when he gets his food and he pays for it using the Barclay's Card.
This was a great advert that was released not too long ago. It was to promote the Turkish Airlines Plane company and what a way to promote it by using two legends of their own sports included in one of their advertisements. As the advert begins we see a kid with a ball enter one of the areas in the plane and he see's Lionel Messi and then he wishes for Messi to sign his football however it gets interupted by Kobe Bryant as he is doing a trick with a basketball and then Messi tried to woo the kid by doing a trick with a football then the two are at war by doing different tricks to persuade the kid as he is stuck in the middle however at the 40th second of the video an air hostess asks the kid if he would like some ice cream and he decides to take it leaving the two legends on their own.
This advert for me is the most memorable advert that I have seen in my time. As it is an advert to promote Nike Football what better way to promote it by using the worlds best players.It starts by two teams in the tunnel Brazil and Portugal about to come out however Figo asks the referee for the ball and puts it down and ole's Ronaldo from Brazil, from here the action starts as brazilian players react by trying to get the ball back and they all go backstage and start the war by skilling each other up. The song used is also very catchy
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