Wednesday, 18 December 2013
Pitch Reflection
Our pitch was done on Friday 6th December in the afternoon. The pitch was finished successfully without any hesitation that would effect the presentation. From the feedback which was received, we acknowledged that our idea for the advert was actually quite strong as the teacher praised it as being quite thoughtful and creative. In our pitch me and my partner ensures that we provided enough information so that everything that will happen will be acknowledged by the teacher, it was a good aspect to provide information about what will happen in most of the shots throughout the advert so that if there was something wrong the teacher could have let us know and told us on what to improve when we made the final product.
From the feedback we found out from the teacher that the casting was good however we also needed an aspect in the advert that would show that it is also trying to appeal to the loyal target audience meaning the older generation of people who still buy the Time Out chocolate at present time. Me and my partner acted on this and then decided that we will add another actor into the advertisement so now there will be three main characters, the thirds character will be an older man and we have decided to have him at the beginning of the advert as he will be the referee of the race that will take place between the two other actors who are teenagers.
Our idea for the advert is going to be about two completely different teenagers who compete against each other to get a Time Out chocolate bar, one of the teenagers will be a white, athletic teen and the other is going to be a black, overweight teen. It is going to start off with the elderly man as the referee and he will place the chocolate on a table, it will be set in Valentines Park, he will then count from 3 to 1 and the two teens will start competing to see who gets to the chocolate first. We have decided to put in as many close ups and long shots as possible and this is to show the setting in a positive way and also show many closer things such as facial expressions and body language.
From the feedback we found out from the teacher that the casting was good however we also needed an aspect in the advert that would show that it is also trying to appeal to the loyal target audience meaning the older generation of people who still buy the Time Out chocolate at present time. Me and my partner acted on this and then decided that we will add another actor into the advertisement so now there will be three main characters, the thirds character will be an older man and we have decided to have him at the beginning of the advert as he will be the referee of the race that will take place between the two other actors who are teenagers.
Our idea for the advert is going to be about two completely different teenagers who compete against each other to get a Time Out chocolate bar, one of the teenagers will be a white, athletic teen and the other is going to be a black, overweight teen. It is going to start off with the elderly man as the referee and he will place the chocolate on a table, it will be set in Valentines Park, he will then count from 3 to 1 and the two teens will start competing to see who gets to the chocolate first. We have decided to put in as many close ups and long shots as possible and this is to show the setting in a positive way and also show many closer things such as facial expressions and body language.
Reccie
Valentines park
This is our final location to film, we have chosen this location as it was the most sufficient place for us to film and it was right as it suited the content which we were initially going to contain in our advert. Below in the picture we see a circular pathway which is perfect to contain the chocolate bar in the middle of it. We chose this location as it is not very close to our area and decided that it would be the perfect place as it is the best park around the certain areas. We will have to be prepared before we go to the location as we will need to know beforehand where there is any event going on in the park which would stop us from filming on the day.
Transport
We will travel to the location by bus
It will take about 23 mins by bus to get there
Walking there will take about 33 minutes
The direction to get to the park is to take the 364 bus from Percy road the bus will stop at Perth road from there will will walk to the park takes 23 mins there and back
If this plan doesn't work out then we will film at good mayes park the distance from our homes seems to be shorter
Transport
The bus will take 14 mins and will stop at Goodmayes primary school and from there we will have to walk to the park 364 there and back
Friday, 13 December 2013
Tuesday, 10 December 2013
Styles and Forms
Form
Realist Narrative
Realist narrative adverts are the adverts that contain a real life narrative to communicate with the audience. I have chosen my advert very carefully as it is a real life situation. It is an advert that is about a car crash which happens quite regularly. It starts off at 0:09 with a boy and a girl together romancing on a wall and out of nowhere a car crash occurs at 0:14 and the car smashes into the boy and he dies and the fire brigades appear and start putting clothes over the dead bodies.
Anti-Realist Narrative
Anti realistic adverts are the adverts which are not seen as usual everyday adverts, they are normally adverts which contain narratives which are not real
Animation
There are adverts which contain animation, this is add more of a pleasant feel to advert as it is trying to appeal to the audience. Normally animated adverts are used to appeal to a younger target audience because children normally like animated shows as kids. The advert that I have chosen is a Kit Kat advert and it was animated so I chose it carefully, I chose it because I felt that it appealed to children but also adults, the reason for this is because in the advert, the animated characters are wearing shirts and suits and adults are associated with work.
Documentary
Documentary adverts are adverts which provide information about something to the audience, normally it is about a specific product, they provide information so that the audience can acknowledge most of what is needed to know about the specific product. The advert which I have chosen is about the Renault Megane and it starts off with a voice over saying "Recently a Frenchman went to an English town to investigate" which shows us straight away that the advert is going to contain information as the word Investigate was used.
Talking Heads
Talking heads adverts are the adverts have a person providing the audience information throughout the advert about a specific product that the advert is based on.
Stand Alone
Stand Alone adverts are when there is just one advert on its own about the business, by being on its own it means that there are no series of adverts meaning there won't be another advert about the same product in the same type of way.
Series
Series adverts are ones that contain many different adverts about a product. The one that I have chosen is about BT Infinity and there were many adverts in the series on this specific product as it was about a boy which moves into a new flat. There were roughly about 3 adverts in this series as it went from him growing up. It also contains another actor who is from some of the previous adverts. At 0:14 the mum says "Where's my baby gone" to show that the boy has grown up from the past adverts.
Styles
Humorous
For this style, the chosen subject is humour. Humour is important in an advert as it brightens the mood of the audience watching it from home, adverts that contain humour normally appeal to most audiences as it captivates them all to laugh along. The advert which I have chosen was very humorous in my opinion as it is about reflections it starts off with a close up of a man walking on the road and he comes across a mirror on the wall and it is a reflection of a young child and it shocks the man as he even goes to a car window at 0:08 to see if he is himself however it shows the reflection of a kid and then many people walk past to be shocked and then start dancing with their child reflections.
Surreal
Adverts that contain surrealism are adverts that captivate the audience and surprise them by showing things that you wouldn't normally see in real life and this is normally done by using special effects and cgi. The advert which I have chosen is an advert promoting a Toyota car. It starts off with a man running on the road and he notices the car on the land on its own with no driver as it is parked up. He tries to touch the car at 0:13 and then the car magically falls over as it looked like it turned into a cardboard car, then out of nowhere at 0:15 a giant creature appears from the water and snatches the man and drags him into the water. This advert can be seen as surreal as it is not something the audience sees in everyday life as it is unrealistic.
Dramatic
Dramatic adverts are adverts which build tension throughout the ad, it could either be done at the beginning or middle or the end however it will maintain the tension to captivate the audience. The music also normally effects the tension used in an advert, this is because when it is slow music which contains drums and gripping music it is used to effect the tension to the audience.
Parody
Adverts which are parody are adverts which normally contain a lot of humour, the humour is normally shown by spoofing other media texts. The spoofing is normally done by copying other texts in more of a humorous way
Realist Narrative
Realist narrative adverts are the adverts that contain a real life narrative to communicate with the audience. I have chosen my advert very carefully as it is a real life situation. It is an advert that is about a car crash which happens quite regularly. It starts off at 0:09 with a boy and a girl together romancing on a wall and out of nowhere a car crash occurs at 0:14 and the car smashes into the boy and he dies and the fire brigades appear and start putting clothes over the dead bodies.
Anti-Realist Narrative
Anti realistic adverts are the adverts which are not seen as usual everyday adverts, they are normally adverts which contain narratives which are not real
Animation
There are adverts which contain animation, this is add more of a pleasant feel to advert as it is trying to appeal to the audience. Normally animated adverts are used to appeal to a younger target audience because children normally like animated shows as kids. The advert that I have chosen is a Kit Kat advert and it was animated so I chose it carefully, I chose it because I felt that it appealed to children but also adults, the reason for this is because in the advert, the animated characters are wearing shirts and suits and adults are associated with work.
Documentary
Documentary adverts are adverts which provide information about something to the audience, normally it is about a specific product, they provide information so that the audience can acknowledge most of what is needed to know about the specific product. The advert which I have chosen is about the Renault Megane and it starts off with a voice over saying "Recently a Frenchman went to an English town to investigate" which shows us straight away that the advert is going to contain information as the word Investigate was used.
Talking Heads
Talking heads adverts are the adverts have a person providing the audience information throughout the advert about a specific product that the advert is based on.
Stand Alone
Stand Alone adverts are when there is just one advert on its own about the business, by being on its own it means that there are no series of adverts meaning there won't be another advert about the same product in the same type of way.
Series
Series adverts are ones that contain many different adverts about a product. The one that I have chosen is about BT Infinity and there were many adverts in the series on this specific product as it was about a boy which moves into a new flat. There were roughly about 3 adverts in this series as it went from him growing up. It also contains another actor who is from some of the previous adverts. At 0:14 the mum says "Where's my baby gone" to show that the boy has grown up from the past adverts.
Styles
Humorous
For this style, the chosen subject is humour. Humour is important in an advert as it brightens the mood of the audience watching it from home, adverts that contain humour normally appeal to most audiences as it captivates them all to laugh along. The advert which I have chosen was very humorous in my opinion as it is about reflections it starts off with a close up of a man walking on the road and he comes across a mirror on the wall and it is a reflection of a young child and it shocks the man as he even goes to a car window at 0:08 to see if he is himself however it shows the reflection of a kid and then many people walk past to be shocked and then start dancing with their child reflections.
Surreal
Adverts that contain surrealism are adverts that captivate the audience and surprise them by showing things that you wouldn't normally see in real life and this is normally done by using special effects and cgi. The advert which I have chosen is an advert promoting a Toyota car. It starts off with a man running on the road and he notices the car on the land on its own with no driver as it is parked up. He tries to touch the car at 0:13 and then the car magically falls over as it looked like it turned into a cardboard car, then out of nowhere at 0:15 a giant creature appears from the water and snatches the man and drags him into the water. This advert can be seen as surreal as it is not something the audience sees in everyday life as it is unrealistic.
Dramatic
Dramatic adverts are adverts which build tension throughout the ad, it could either be done at the beginning or middle or the end however it will maintain the tension to captivate the audience. The music also normally effects the tension used in an advert, this is because when it is slow music which contains drums and gripping music it is used to effect the tension to the audience.
Parody
Adverts which are parody are adverts which normally contain a lot of humour, the humour is normally shown by spoofing other media texts. The spoofing is normally done by copying other texts in more of a humorous way
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