Styles and Forms

Form

Realist Narrative



Realist narrative adverts are the adverts that contain a real life narrative to communicate with the audience. I have chosen my advert very carefully as it is a real life situation. It is an advert that is about a car crash which happens quite regularly. It starts off at 0:09 with a boy and a girl together romancing on a wall and out of nowhere a car crash occurs at 0:14 and the car smashes into the boy and he dies and the fire brigades appear and start putting clothes over the dead bodies.


Anti-Realist Narrative






Anti realistic adverts are the adverts which are not seen as usual everyday adverts, they are normally adverts which contain narratives which are not real



Animation




There are adverts which contain animation, this is add more of a pleasant feel to advert as it is trying to appeal to the audience. Normally animated adverts are used to appeal to a younger target audience because children normally like animated shows as kids. The advert that I have chosen is a Kit Kat advert and it was animated so I chose it carefully, I chose it because I felt that it appealed to children but also adults, the reason for this is because in the advert, the animated characters are wearing shirts and suits and adults are associated with work.

Documentary





Documentary adverts are adverts which provide information about something to the audience, normally it is about a specific product, they provide information so that the audience can acknowledge most of what is needed to know about the specific product. The advert which I have chosen is about the Renault Megane and it starts off with a voice over saying "Recently a Frenchman went to an English town to investigate" which shows us straight away that the advert is going to contain information as the word Investigate was used.



Talking Heads






Talking heads adverts are the adverts have a person providing the audience information throughout the advert about a specific product that the advert is based on.




Stand Alone




Stand Alone adverts are when there is just one advert on its own about the business, by being on its own it means that there are no series of adverts meaning there won't be another advert about the same product in the same type of way.




Series




Series adverts are ones that contain many different adverts about a product. The one that I have chosen is about BT Infinity and there were many adverts in the series on this specific product as it was about a boy which moves into a new flat. There were roughly about 3 adverts in this series as it went from him growing up. It also contains another actor who is from some of the previous adverts. At 0:14 the mum says "Where's my baby gone" to show that the boy has grown up from the past adverts.

Styles

Humorous





For this style, the chosen subject is humour. Humour is important in an advert as it brightens the mood of the audience watching it from home, adverts that contain humour normally appeal to most audiences as it captivates them all to laugh along. The advert which I have chosen was very humorous in my opinion as it is about reflections it starts off with a close up of a man walking on the road and he comes across a mirror on the wall and it is a reflection of a young child and it shocks the man as he even goes to a car window at 0:08 to see if he is himself however it shows the reflection of a kid and then many people walk past to be shocked and then start dancing with their child reflections.


Surreal




Adverts that contain surrealism are adverts that captivate the audience and surprise them by showing things that you wouldn't normally see in real life and this is normally done by using special effects and cgi. The advert which I have chosen is an advert promoting a Toyota car. It starts off with a man running on the road and he notices the car on the land on its own with no driver as it is parked up. He tries to touch the car at 0:13 and then the car magically falls over as it looked like it turned into a cardboard car, then out of nowhere at 0:15 a giant creature appears from the water and snatches the man and drags him into the water. This advert can be seen as surreal as it is not something the audience sees in everyday life as it is unrealistic.



Dramatic




Dramatic adverts are adverts which build tension throughout the ad, it could either be done at the beginning or middle or the end however it will maintain the tension to captivate the audience. The music also normally effects the tension used in an advert, this is because when it is slow music which contains drums and gripping music it is used to effect the tension to the audience.

Parody




Adverts which are parody are adverts which normally contain a lot of humour, the humour is normally shown by spoofing other media texts. The spoofing is normally done by copying other texts in more of a humorous way