Characteristics of Advertising

In this piece of work, I will talk about the 5 main characteristics of a television advertising:

Benefits Offered - How will the product improve the audiences life?

Advantages over similar products - Why you should buy this product over its competitors

USP - What this product has that no other product in the product has

Lifestyle Appeal - How this product will either compliment or enhance the audiences lifestyle

Brand Identity - How does the advert position the brand being advertised

Sainsbury's



This advert was for the summer foods that are available in summertime. 'It's summer, don't just eat food, taste it' is one of the lines that Jamie Oliver says towards the end of the advert, this was a very good line that was used as he is trying to say that now that it is summertime everyone should make the most out of the meals that they get from Sainsbury's. The food that is offered in the advert which is beef would appeal more to a British audience as Jamie says 'British beef burger' at the 18th second mark of the video. Hearing this the audience will be pleased as they will know that the food is from the country they are living in and no from somewhere abroad in which they might not trust. The advantages that this product has that not many other competitors may have is that this beef burger contains '100 percent beef', as the audience will watch this, they will feel that this place will be very reliable to get a full beef burger to the best standard possible. At the 10th second of the video, Jamie says 'Sainsbury's think everything should taste amazing' which helps the brand identity as he is trying to connote that the burger is amazing as the store would only sell the best standard of food possible. For lifestyle appeal, As he says 'Let's really get the most out of all that time with the kids, get the most out of being out, and enjoy the lovely long days' this shows that all of this would only be possible by having the Sainsbury's food.


Haribo


This a confectionery food advert for Haribo starmix sweets which are a variety of different shapes and sizes which would appeal to many children. That would be its unique selling point as it is full of different varieties and are appealing to the target audience which is children. 'The evidence is clear, haribos is just too good, is a line that the little girl says after the experiments are done, this shows that the experiment was successful as it turned out that the sweets are just too irresistible to little kids. The advantages over other similar products is that these sweets have the most taste and texture and this is proven when they are ticked on the chalkboard in the 30th second in the background. This may change childrens lifestyles as it would maybe teach them to resist or let them resist sweets.