There are adverts that cause a surprising or shocking feeling to the viewer that is watching the advert, these adverts tend to contain something that is disturbing and creates confusion to the viewer making them think about what they have just seen. When adverts contain these aspects it means that the advert has been successful in the task that they had which was the make the viewer shocking and surprised. The screenshot which I have placed below is a good example, it is a 'Think' advert which has a family playing guess the word and the word turns out to be 'tracks' when the girl is standing on a train track and we then hear a train approaching and the girl looks towards it in a quick motion and the advert finishes at 0:23. The impact that this would have on the audience would be that they would be very surprised by it and act in shock as it's not a type of advert that is normally shown on television.
Annoyingness/Catchiness:
Annoying and catchy adverts are the ones that are made to stick in the viewers head, they do this to make sure that the viewer always thinks about the advert as it was too catchy to not think about. This is what makes the advert stick out more than other adverts that are on television. The image below is from a 'FunkyPigeon' advert. Many people have claimed this advert is annoying because of the music that is being played as it is very catchy but high pitched.
Celebrity Endorsement:
There are occasionally adverts that are in the celebrity endorsement section, this is where the advert uses a famous celebrity to promote the product and this usually works in selling the product. The institutions think very carefully about the celebrities that they will have to use, for example, Muller Yogurt uses Nicole Scherzinger in their adverts as she is now very famous in England as she appears on the X Factor show every Saturday so the majority of the country will have the access to acknowledge her. By the audience seeing this, it would encourage them to buy this product as a celebrity is using it so they would want to as well. Her use in the advert will also appeal to women as she is regarded as a very beautiful woman in most women's eyes.
Music in an advert tends to be quite important because when music is used in an advert it turns out to lighten the mood of the audience watching, it gives the audience enjoyment whilst watching the advert. However when music is not used in an advert it creates the advert to seem quite dull and not enjoyable. Below I have placed an advert which is a singalong advert, I chose this because the singalong was a good thing to add in the advert because then the audience viewers at home can have an input and singalong to the music that is being played.
Strong message:
There are also adverts that are on television that give a strong message that should go through to the audience that are watching at home. These adverts normally try to make the audience feel sympathy and compassion to whatever is being shown. These messages are normally the ones that as a strong message it gives gives the audience advice and information about health issues and world problems. The example I have placed below is a binge drinking advert, it gives a message that says 'You wouldn't start a night like this so why end it that way?', this is a message that encourages people to know their limits with drinking alcohol and shouldn't go overboard.
Aspiration:
Aspiring adverts use aspects that inspire the audience and and make them want to improve their own lifestyle. It also makes them want to be like the person that is used in the advert for example, some adverts use celebrities to promote the product but it also motivates the audience sometimes as it will make the audience feel that they can do whatever the celebrity does if they buy the product. The advert I have used below is a Nike advert about jogging, the person they use for this advert is an overweight teenage boy and it shows him jogging for the whole minute of the video and the narrator in the video gives a message throughout the video that motivates people to go out into the real world and work hard as an overweight boy is doing it everyone can. As we see, the whole advert is placed in a wide shot, this was to show the whole scenery of the place where the advert is set.
Humour:
Some adverts are mostly based on the humour aspect and this is because they believe that humour is quite persuasive as it would put the audience in a pleasant mood and like whatever is being shown on the advert. I have chosen this advert as I thought it was very humorous, it contained a child in a store with his father and the child really wants a bag of crisps as it is evident from as soon as the advert starts, his father puts the crisps back on the shelf and then the kid puts it back in the trolley again, when the father puts it back for the last time the kid gets angry and starts screaming and causes ebarrassment throughout the whole store.
Animal Factor:
There are some adverts that use animals throughout their adverts,there are normally two reasons for this, either they want to create sympathy from the audience for the animals or they simply use animals in the advert for the sense of humour. For example in the Coco Pops adverts there is a cartoon monkey that always has 'COCO' written on its t-shirt. This monkey is used in these coco pops adverts to appeal to a younger target audience which is kids. The monkey appeals to them because it is small and does childish things like a child would.
Nostalgia:
Nostalgic adverts are the adverts which bring back memories to the audience viewing the ad. Many adverts that are nostalgic will tend to use old material such as old furniture which would bring back memories. The advert I have chosen is a very recent ad as it is promoting the new Playstation 4. It starts off showing the oldest playstation at the 0:08 mark and we can hear gaming sound effects from games like Tekken which are older fashioned. By seeing this the viewer will remember the time that they may have played a Tekken game on the sony playstation 1.
Intertextuality:
Intertextuality is when an advert contains a media text that refers to another media text. The advert that I have chosen is a Cadburys advert which is promoting their chocolate fingers, in the advert we see special effects as the fingers are talking and they have faces, as they are both talking they are making it a reference to another media text which is Dallas tv show
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